Press contact

Wera Werkzeuge GmbH
Head of Corporate Communications & PR
Roger Hermes
Korzerter Straße 21-25
D - 42349 Wuppertal

Telephone: +49 (0)2 02 / 40 45 - 0
Fax: +49 (0)2 02 / 40 36 34

E-Mail: Presse(at)wera.de

This can’t really be happening. Wera throws screwdrivers into the sky

View from the basket into the interior of the Wera hot air balloon "screwdriver"

With the hot air balloon, Wera’s brand awareness fires up in an unusual way. Here is a view from the basket into the interior of the "screwdriver".

Wera has had a hot air balloon made in the shape of a screwdriver

No Photoshoping: Wera has had a hot air balloon made in the shape of a screwdriver, which after its maiden voyage will now often "turn up" in the sky. Keep your eyes open!

The Tool Rebels of the screwdriver manufacturer Wera are generally known for their passion to question standards and to present unusual ideas.

Wuppertal. The Tool Rebels of the screwdriver manufacturer Wera are generally known for their passion to question standards and to present unusual ideas. Now Wera has even progressed so far that screwdrivers grow into the sky!

The company has built a hot air balloon in the shape of a screwdriver with a total height of 65 meters and will now be able to rock the sky at many events and across several cities in Europe. A real eye-catcher is the long screwdriver blade, which is situated under the basket.

Wera’s brand awareness fires up in a very unusual way in the truest sense of the word. For all those who rub their eyes in amazement, rest assured that the screwdriver is indeed genuine, even if you cannot screwdrive with it.

Dates and details can be found on Facebook: https://www.facebook.com/weratoolrebels/