It is Wera company strategy to support the B2B trade with a whole range of advertising media for product presentation. This includes displays that can hold a wide variety of tools available from the Wuppertal manufacturer, to be used at point of sale.
Goliath! Or a screwdriver display…?
Wera has launched an interesting new screwdriver set display at the 2016 Cologne Hardware Fair; it’s design inspired by the new, award-winning packaging design now used by the specialist manufacturer to box the majority of its products. In fact, it does look rather like a screwdriver set box…of giant proportions!
For those who do not wish to make a commitment…
This versatile new display is particularly flexible in use, being able to accommodate a wide variety of Wera screwdriver sets, with their variety of box sizes. The display is not locked into one specific range, so it can be equipped with a quantity of either a single product or selection of complementary sets. The top board accommodates two of the sets that are held in the display below, so it is clear from a distance exactly what products are featured.
The new screwdriver display can be ordered from Wera with either a set configuration of included screwdriver sets, or empty – for individual assembly and customisation.