Cologne/Wuppertal. Wera has long had many bit sets in its extensive product range, and they are well-known across the world. But is Wera happy with the standard it itself set for market-leading bit sets? Of course not. Wera is challenging everything in 2016, turning it all upside down...
Honey – I shrunk the Bit-Checks!
The product development team at Wera have shrunk Bit-Check sets, to make them even more compact and light than the previous generation. Product design was updated at the same time, adapting to the new Wera brand identity. The result is a lightweight companion ideal for on-the-go jobs, slipping easily in a shirt or trouser pocket. The multi-component material used to produce the new Bit-Check is also convenient: hard basic materials ensure robustness, while soft material enables safe clamping of the bits yet ensure easy removal. To set up on-site, the Bit-Check merely has to be opened - with bits standing tall above the case for easy removal.
It’s all so colourful here
Wera has also simplified locating the bit you need from within a Bit-Check. The “Take it Easy” tool finder system now provides a burst of colour in sets from the Impaktor, Stainless, BiTorsion and Diamond ranges, with coloured sleeves clearly allocating bits to a profile. Red indicates a PH tip, black for PZ, green for Torx, blue for hexagon socket and yellow for slotted screws. Additional stamping ensures simple differentiation between sizes. Thanks to this high-impact visual indicator, the required bit can be found in a matter of moments - even in large, well-equipped bit sets.
The range of 65 Bit-Checks has a simple structure, featurising a revised naming system – a ‘Bit-Check 6 PH Diamond 1’, for example, is a 6pc set featuring Phillips Diamond bits, and is the first Bit-Check in that product group. The ‘Bit-Check 12 Wood 2’ is a 12pc version featuring bits ideal for screw-driving into wood, and is the second Bit-Check in that product group. This serves as simple differentiation between similar Bit-Checks, Five Bit-Safe sets round off the range, now coming in surface-friendly, compact textile boxes. A brand new display that makes it easy to find the right Bit-Check on the first look is also available to retailers.
